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Use Simmons OneView   Tags: brands, choices3, consumers, demographics, products, simmons  

This guide demonstrates how to search for consumer data and interpret the results using Simmons OneView
Last Updated: Feb 9, 2014 URL: Print Guide RSS Updates
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What is Simmons OneView?

Simmons OneView contains data from the National Consumer Study on:

  • consumer demographics (age, gender, income, etc.)
  • consumer psychographics (behaviors, attitudes, etc.)
  • buying and media habits

The software enables you to perform cross tabulations to create customized reports and graphs.

Simmons OneView can only be used by 4 searchers at the same time due to academic licensing restrictions. After logging in with your UW-Eau Claire username and password, you will be taken to instructions for connecting to Simmons OneView. The academic license provides access to data that is 2 years old.

Additional Simmons sources


Getting Started with Simmons OneView

This 2 minute video will explain what Simmons OneView is and show you how to log into it.


Searching Simmons OneView

This 3 1/2 minute video will demonstrate a search in Simmons OneView.


Interpreting Simmons Choices 3 data

This 5-minute tutorial will demonstrate how to read some of the data on your Simmons OneView cross tabulation.


Interpreting Simmons Choices 3 data

This 5-minute tutorial will demonstrate how to set up an advanced Simmons OneView search, including bases (filters) and combining multiple characteristics into one group.


Citing Simmons Choices 3

Citing Simmons OneView

APA style:

Simmons Market Research Bureau. (2011). Simmons OneView: 2008 data [data set]. Retrieved from 

MLA style:

Simmons Market Research Bureau. Simmons OneView. The Bureau, 2011. Web. 29 Jan. 2011.

*Insert date that you accessed the data.

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