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Use Simmons OneView: Home

This guide demonstrates how to search for consumer data and interpret the results using Simmons OneView

What is Simmons OneView?

Simmons OneView contains data from the National Consumer Study on:

  • consumer demographics (age, gender, income, etc.)
  • consumer psychographics (behaviors, attitudes, etc.)
  • buying and media habits

The software enables you to perform cross tabulations to create customized reports and graphs.

Simmons OneView can only be used by 4 searchers at the same time due to academic licensing restrictions. After logging in with your UW-Eau Claire username and password, you will be taken to instructions for connecting to Simmons OneView. The academic license provides access to data that is 2 years old.

Additional Simmons sources

Getting Started with Simmons OneView

This 2 minute video will explain what Simmons OneView is and show you how to log into it.

Searching Simmons OneView

This 3 1/2 minute video will demonstrate a search in Simmons OneView.

Interpreting Simmons Choices 3 data

This 5-minute tutorial will demonstrate how to read some of the data on your Simmons OneView cross tabulation.

Interpreting Simmons Choices 3 data

This 5-minute tutorial will demonstrate how to set up an advanced Simmons OneView search, including bases (filters) and combining multiple characteristics into one group.

Citing Simmons Choices 3

Citing Simmons OneView

APA style:

Simmons Market Research Bureau. (2011). Simmons OneView: 2008 data [data set]. Retrieved from http://oneview.experian.com 

MLA style:

Simmons Market Research Bureau. Simmons OneView. The Bureau, 2011. Web. 29 Jan. 2011.

*Insert date that you accessed the data.

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