What is Simmons OneView?
Simmons OneView (formerly called Simmons Choices 3) database contains data from the National Consumer Study on:
- consumer demographics (age, gender, income, etc.)
- consumer psychographics (behaviors, attitudes, etc.)
- buying and media habits
The software enables you to perform cross tabulations to create customized reports and graphs.
Simmons OneView can only be used by 4 searchers at the same time due to academic licensing restrictions. After logging in with your UW-Eau Claire username and password, you will be taken to instructions for connecting to Simmons OneView. The academic license provides access to data that is 2 years old.
Additional Simmons sources
- Simmons Choices 3 Basic GuideThis excellent guide on using Simmons comes from Mich. State University.
- Using Simmons Choices IIIThis tutorial from the Univ. of Tennessee provides a good overview, including useful instructions for advanced search techniques such as using the coding box for complex searches and creating media rankings for groups of consumers.
- Simmons Choices tutorial (University of Washington Librariesalthough for an earlier version of the software, this tutorial is still helpful.
- Interpreting the data (Univ. of Washington Libraries)A clear presentation of how to read the cross tabulation.
Getting Started with Simmons OneView
This 2 minute video will explain what Simmons OneView is and show you how to log into it.
Searching Simmons OneView
Interpreting Simmons Choices 3 data
This 5-minute tutorial will demonstrate how to read some of the data on your Simmons OneView cross tabulation.
Interpreting Simmons Choices 3 data
This 5-minute tutorial will demonstrate how to set up an advanced Simmons OneView search, including bases (filters) and combining multiple characteristics into one group.
Citing Simmons Choices 3
Citing Simmons OneView
APA style:
Simmons Market Research Bureau. (2011). Simmons OneView: 2008 data [data set]. Retrieved from http://oneview.experian.com
MLA style:
Simmons Market Research Bureau. Simmons OneView. The Bureau, 2011. Web. 29 Jan. 2011.
*Insert date that you accessed the data.
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